About us
Probably your next
favorite outfit
Discover all the collections. There is probably your next favorite outfit among them.
Once upon a time...
Discover the vibrant culture of fashion in this well-curated collection with many styles and inspirations.
Learn about the challenges faced by fashion designers in creating the latest trends.
The most beautiful outfits in the world cannot be seen or touched, they are felt with the heart.
— Coco Chanel
Get to know our designers
Dedicated stylists driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the selection of clothing, marketing, and customer experience strategies.
Emma Johnson
Chief Fashion Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the fashion industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house stylists and looks after the community of thousands of fashion enthusiasts.
Iris Joe
Chief Fashion Officer
Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.